TRADITION SIMPLICITY AUTHENTICITY
RUNE restaurant is a bridge to the depths of Scandinavian gastronomy. It highlights its most genuine dishes with a fusion of elegance and purity that is reflected both in the ingredients and the atmosphere that surrounds it.
A cosy atmosphere that invites you to enjoy not only the exquisite food, but also the pleasant company. It is a space that encourages relaxation and connection, where time seems to stand still. Here there is no rush, only the gratifying sensation of savouring every moment.
CHALLENGE
RUNE faces difficulties in effectively communicating its ‘unique Scandinavian dining experience’ proposition. This limits its ability to attract and retain customers and it is in need of a distinctive and cohesive identity to help convey the welcoming and authentic essence at all its touch points.
OBJECTIVE
Transmit the essence of the restaurant through its visual and verbal identity to connect with its public, and in this way, to be recognised as one of the main Scandinavian gastronomy restaurants in the city.
SOLUTION
The solution involves developing an identity that captures and reflects the warm and authentic essence it conveys. We worked on a logo that embodies Nordic tradition, a colour palette that conveys Scandinavian simplicity and elegance, as well as graphic elements and typography that evoke the nature and culinary tradition of the region.
SERVICES
Branding strategy
- Research
- Brand auditing
- Brand platform
Brand expression
- Naming
- Visual identity
- Verbal identity
- Tone and style
