Pichichos al Rescate was created to transform the lives of thousands of dogs and cats through direct action. Their work combines rescue, neutering and awareness initiatives to intervene in places where abandonment and uncontrolled breeding are still part of everyday life.
The organisation needed a brand capable of communicating the true scale of its work, mobilising more people and turning concern for animal welfare into sustained support.
INTRODUCTION
To build an identity that could speak about animal protection from a place of reality, without relying solely on sadness or urgency.
The challenge was to show the seriousness of the problem without creating a sense of helplessness; to make the impact of every action visible and build a community willing to get involved beyond one-off support. The brand needed to inspire empathy, but also trust, energy and a sense that change is possible.
Challenge
We built the brand around one central idea: It’s not magic. It’s action.
A way of reminding people that changing the lives of so many animals does not depend on extraordinary solutions, but on people choosing to act. From this idea, we defined a territory based on three dimensions:
- Concrete action: showing how every contribution translates into real rescues, neutering and care.
- Collective impact: highlighting what can happen when many people contribute on an ongoing basis.
- Active hope: communicating the possibility of changing things without hiding the reality or focusing solely on the problem.
The strategy needed to help Pichichos move beyond one-off campaigns and build a more stable relationship with its community, encouraging recurring donations and ensuring continuity for its neutering programmes.
Strategy
We designed a warm, direct and energetic identity, capable of conveying both the urgency to act and the hope that drives the project.
The visual and verbal system turns every communication into an invitation to become part of something tangible. A brand that brings the scale of the problem closer, explains the impact of every contribution and makes it easier for people to understand how they can get involved.
The identity brings rescue stories, campaigns and neutering programmes together within one recognisable universe. A tool designed to strengthen the community, encourage recurring support and keep the action moving forward.
Solution
Shall we create something together?
Designing a brand is creating a universe. If you’re about to start one, let’s talk.
Claim your free session
- No commitment to hire
- 30 minutes with experts
- Free and virtual
We would like to invite you to a personal session to get to know us and discover the potential of your project. We will listen to you, analyse your project and give you some ideas.
Claim your free session
- No commitment to hire
- 30 minutes with experts
- Free and virtual
We would like to invite you to a personal session to get to know us and discover the potential of your project. We will listen to you, analyse your project and give you some ideas.