OdontoAstur.
Most dental experiences come with a rather unappealing image: cold environments, impersonal service, and overly technical language.
OdontoAstur was born to challenge that model. A dental clinic that wants to do things differently from the very beginning: more warmth, more clarity, more trust.
We were faced with the challenge of building a brand from scratch—one that truly connects with real people. Especially women who care for their families and make healthcare decisions for everyone. People who aren’t just looking for “another clinic,” but a place where they feel truly supported.
The opportunity
The sector is saturated with visually similar brands, using the same old aesthetic codes that evoke clinical fear.
That’s where the opportunity lay: to create a brand identity that breaks the mold. One that speaks the language of those who prioritize care over fear, and that doesn’t need to look “techy” to be professional.
OdontoAstur could be just that.
A brand that doesn’t scream “healthcare,” but whispers “trust.”
That doesn’t impose, but invites.
The visual identity
We designed a visual system meant to communicate warmth, clarity, and a strong sense of place.
The logo gives a subtle nod to Asturias, evoking roots, belonging, and approachability.
The color palette moves away from the sector’s traditional codes and introduces soft, human, and comforting tones.
Typography, layout, and graphic elements were all chosen to create a visual language that is clear yet full of personality. Professional, yes—but never distant.
The result is a flexible identity that breathes calm and conveys expertise without falling into clichés. One that adapts seamlessly across all touchpoints, maintaining warmth and coherence in every application.
A different kind of clinic
OdontoAstur isn’t just a new clinic—it’s a new way of thinking about dental care.
From strategy to every design detail, everything was created to support people through a process that can be delicate, but also simple and human.
A brand that understands that designing a clinic means designing an experience.
SERVICES
Branding strategy
- Research
- Brand auditing
- Brand platform
Brand expression
- Naming
- Visual identity
- Verbal identity
- Tone and style
Claim your free session
- No commitment to hire
- 30 minutes with experts
- Free and virtual
We would like to invite you to a personal session to get to know us and discover the potential of your project. We will listen to you, analyse your project and give you some ideas.
Primera consultoría gratis.
- Sin compromiso de contratación
- 30 minutos con especialistas
- Gratis y virtual
Te invitamos a una sesión virtual para conocernos y descubrir el potencial de tu proyecto. Te escucharemos, analizaremos tu proyecto y te daremos algunas ideas.
Shall we build something together?
Designing a brand means creating a universe. If you’re about to start one, let’s talk.