GOS Stuff is born with the ambition to transform the world of dog-walking through responsible design.
A project that combines real sustainability, technology and empathy to improve the lives of dogs, and those who walk with them.
We accompany the creation of its strategy, verbal and visual identity, building an honest, approachable and precise brand.
INTRODUCTION
Redefine a saturated category, without losing the essence of the bond.
The pet sector was dominated by two extremes: aesthetics without purpose and functionality without emotion.
The challenge was to build a brand that spoke of design and impact without falling into “eco” clichés or empty messages.
An identity that integrates technical rigor, environmental coherence and human sensitivity, always putting the dog at the centre.
CHALLENGE
We designed a brand that acts coherently.
We defined a strategic platform based on three values: real responsibility, purpose-driven design and second chances.
Every decision, from voice to colour, reflects a way of caring that is proven by facts: traceable materials, sustainable processes and transparent communication.
The result is a living brand that balances precision and empathy, showing that sustainability can be technical, aesthetic and emotional at the same time.
SOLUTION
The city’s order hacked by the dog’s wild life.
The visual and verbal identity translates its essence: structure and freedom in balance.
A solid, contemporary typographic system coexists with spontaneous resources (paw-prints, textures and stickers) that capture the energy of real dogs.
The palette inspired by Barcelona connects the urban with the natural, while Guff, the brand’s mascot, brings humour, movement and authenticity.
The result is a coherent, inclusive and character-filled visual and verbal universe, capable of growing alongside its community.
IDENTITY
Shall we create something together?
Designing a brand is creating a universe. If you’re about to start one, let’s talk.
Claim your free session
- No commitment to hire
- 30 minutes with experts
- Free and virtual
We would like to invite you to a personal session to get to know us and discover the potential of your project. We will listen to you, analyse your project and give you some ideas.
Claim your free session
- No commitment to hire
- 30 minutes with experts
- Free and virtual
We would like to invite you to a personal session to get to know us and discover the potential of your project. We will listen to you, analyse your project and give you some ideas.