The Hotel Finesse project arose from the need to adapt an old family-run hotel that had fallen into disuse over the years. The main objective was to renovate the building by restoring it, in order to offer a space that accommodates travellers interested in living a luxury experience, while promoting awareness of a more responsible way of exploring the world. In the midst of the building’s refurbishment process, they contacted us to finalise their final concept, define their graphic and verbal identity and articulate a new communication strategy to engage with the people who comprise their target audience.
We began with extensive research into the current industry landscape, identifying a segment of the public interested in both business and leisure travel. This audience is characterised by a sophisticated lifestyle and values high-end amenities and services during their travels, such as access to spas, exclusive restaurants and luxury leisure activities. However, they are also increasingly concerned about the environmental impact of their actions and travel.
Based on this analysis, we have defined the positioning of Hotel Finesse as an exclusive enclave for conscious travellers seeking a sustainable luxury experience. Our proposal focuses on fusing the elegance of luxury with a more environmentally responsible approach. Instead of following the traditional trend of ostentatious luxury, we opted for a visual identity that reflects a less opulent and more committed to sustainability.
Close and respectful, elegant and stylish, natural and conscious.
His warm and respectful personality demonstrates a genuine connection with guests. Its innate elegance and refined style create an atmosphere of sophistication and good taste, while its environmental awareness is reflected in an experience that respects and protects the environment. This combination of qualities is embodied in a graphic identity that conveys a sense of timeless elegance, reflecting its values and commitments.
The Acanthus typeface perfectly complements the brand’s aesthetic, helping to communicate its commitment to conscious luxury and refined elegance.
The colour palette reflects the brand’s environmental awareness, using warm and sophisticated tones. The chosen colours combine earthy hues, soft beiges, cool ivories, desert golds and dark greens, creating a welcoming and serene atmosphere that evokes the feeling of responsible, environmentally conscious luxury.
SERVICES
Branding strategy
- Research
- Brand auditing
- Brand platform
Brand expression
- Naming
- Visual identity
- Verbal identity
- Tone and style
