Creadores de Universos
A brand for a creative space where drawing becomes exploration, expression, and community.
Context
Universe Creators was born as a project that supports creative processes from a human, playful, and expansive place. A space where each person can connect with their imagination, find their own language, and enjoy the process without pressure.
They needed a brand capable of conveying that essence with clarity, structure, and coherence.
challenge
To translate an experience that goes far beyond “learning to draw” into a brand system that reveals its true value:
creativity as a personal journey.
The challenge was to define a clear territory, a coherent narrative, and a visual universe that reflected the project’s energy without losing its warmth or its sense of community.
El desafío era definir un territorio claro, una narrativa coherente y un universo visual que reflejara la energía del proyecto, sin perder su calidez ni su carácter comunitario.
Strategy
We built the brand from a central idea:
drawing is discovering.
From there, we defined a territory where exploration, storytelling, and the emotional dimension of the creative process coexist.
A brand that speaks with closeness, invites experimentation, and celebrates the authenticity of each person.
The goal was to give them a verbal and visual language that could support their growth without limiting their essence.
Identity
We created a visual universe that connects with their imaginative spirit and playful perspective.
A vibrant, open, and dynamic identity that sustains the project’s energy and makes it recognizable across any medium.
It’s not about individual pieces, but about a system:
a visual language that breathes, adapts, and evolves with the project.
The brand in action
The result is a coherent and expressive brand that communicates with clarity what Universe Creators is:
a space to learn, connect, and explore through drawing.
The identity supports workshops, courses, community, and digital communication, creating an integrated and recognizable experience.
