CEPA La Balanguera is an education center for adults that fosters new learning opportunities.
For a specific campaign, they needed a visual system capable of bringing the center closer to the community, refreshing its image, and communicating in a more open, optimistic, and approachable way.
Intro
Adult education still coexists with persistent misconceptions: lack of time, fear, embarrassment, or the idea that “it’s already too late.”
The challenge was to design a campaign that broke these barriers while highlighting the diversity, accessibility, and breadth of opportunities the center offers.
It needed to work both at large scale—such as a façade intervention—and in everyday communication pieces.
Challenge
We built a visual system based on three pillars:
Openness: vibrant colors and an optimistic language that conveys possibility.
Community: geometric modules representing collaboration and diverse paths.
Accessibility: graphic elements linked to language, learning, and the digital environment, enabling clear and contemporary communication.
The strategy aimed for the campaign to engage with the neighborhood, inviting people in without intimidation, and transforming the façade into a constant message of welcome and progress.
Strategy
We developed a modular, high-impact visual system full of energy, applied mainly to a series of banners installed on the center’s façade.
Direct, colorful, motivational messages coexist with a dynamic graphic universe that makes the proposal recognizable and reinforces CEPA’s identity in the public space.
The same language then adapts to institutional materials—brochures, dividers, informational pieces—maintaining a clear and approachable tone consistent with the campaign.
The result is a campaign that communicates with clarity, reduces distance, and presents CEPA as an accessible, contemporary space full of real opportunities for everyone.
Solution
Shall we create something together?
Designing a brand is creating a universe. If you’re about to start one, let’s talk.
Claim your free session
- No commitment to hire
- 30 minutes with experts
- Free and virtual
We would like to invite you to a personal session to get to know us and discover the potential of your project. We will listen to you, analyse your project and give you some ideas.
Claim your free session
- No commitment to hire
- 30 minutes with experts
- Free and virtual
We would like to invite you to a personal session to get to know us and discover the potential of your project. We will listen to you, analyse your project and give you some ideas.